This year marks the end of a landmark decade for digitization and technological adoption. Path breaking technologies like artificial intelligence and personalization have been incorporated into business functions to facilitate strategy execution. The fact that 72% of business leaders[1] believe that AI is synonymous with βbusiness advantageβ attests this growing shift.
Ancillary revenue is what stands between profit and loss in the airline industry. Rising operational cost and competition have made non-ticket revenue the differentiator among airlines. For some of them, revenue from retail has already surpassed that from ticket sales.