Post Covid-19 pandemic, businesses across the world are on a recovery curve. The travel and tourism industry is already witnessing improved demand compared to the previous years. However, complete recovery is still some time away. According to a global survey conducted by the UNWTO in January 2022, most experts feel that the recovery to pre-pandemic levels is likely only after 2024 or beyond. Such being the case, the traditional forecasting methods of relying purely on historical data points to map future demand will become grossly insufficient.