Restricted movements across the world due to the COVID-19 pandemic have severely affected the airline industry, making 2020 one of the worst years in its history since 9/11 attacks and 2008 global financial crisis combined. With an 85% decrease in global air travel, a report released by IATA recorded a loss of $84 billion in 2020 with an additional predicted loss of $15 billion in 2021, leaving the industry in a period of extended recovery at least until the year 2024.
We today live in a world where we now have an app for everything. Today we have more than 5.5 million apps available across all app stores with over 178.1 billion downloads every year, suggesting that on an average each of the 2.7 billion mobile users try more than 65 apps.
This year marks the end of a landmark decade for digitization and technological adoption. Path breaking technologies like artificial intelligence and personalization have been incorporated into business functions to facilitate strategy execution. The fact that 72% of business leaders believe that AI is synonymous with ‘business advantage’ attests this growing shift.