Manual Data Process
Regularly visiting competitor websites or platforms.
Data Collection
Manually recording and analyzing pricing data using spreadsheets.
Enhancing Airline Route Planning with Market Manager
Streamline the process of tracking and analyzing market data for better route planning and decision-making.
Market Sense Alerts for Faster Price Optimization
Objective
Enable airlines to receive alerts on competitor price changes to adjust pricing strategies promptly and attract more travelers on high-demand routes.
Scenario
An airline aims to monitor competitor fare changes closely to stay competitive in the market. They need a solution that provides alerts based on specific rules and criteria defined by the airline.
Manual Approach: Limitations and Inefficiencies
Historically, airlines relied on manual methods to track competitor pricing changes, involving:
These manual approaches were labor-intensive, prone to delays, and lacked the immediacy needed to respond swiftly to dynamic market changes.
Market Sense Alert Solution
AirGain offers a market sense alert feature that notifies airlines of competitor price changes instantly based on channel/carrier, allowing them to respond swiftly with adjusted pricing strategies.
1. Defining Alert Parameters
Establish rules based on the percentage difference between your airline’s cheapest fare and competitor fares from predefined channels or carriers (e.g., OTAs, METAs, and brand websites). Example:
- Alert Name: Fare Alert for Germany to Paris Routes.
- Rule: If my cheapest fare is 20% greater than the cheapest fare of the channel (pre-defined).
2. Selecting Routes for defined journey dates
Define origin-destination pairs (ONDs) and choose departure-return dates to set alerts. For the above route, monitor flights from Germany to Paris-Charles de Gaulle Airport (CDG).
Include Routes:
- Frankfurt Airport (FRA) to Paris-Charles de Gaulle Airport (CDG)
- Munich Airport (MUC) to Paris-Charles de Gaulle Airport (CDG)
- Berlin Brandenburg Airport (BER) to Paris-Charles de Gaulle Airport (CDG)
Departure Dates:
- 20th June to 20th July
3. Alert Triggering Mechanism:
The enables quick access to competitor data, significantly reducing the time spent on manual data search and analysis.
- When competitor fares meet the defined rule criteria (e.g., 20% difference), a notification on a specified email address is triggered.
- An email containing an Excel sheet with detailed data (routes, fares, other criteria) is automatically sent to the specified email addresses.
Enhanced Competitive Edge with Faster Pricing Optimization
AirGain’s market sense alert feature empowers airlines to swiftly monitor and respond to competitor fare changes, providing several key advantages:
- Monitoring Competitor Fare Changes: Airlines can promptly track competitor price adjustments.
- Immediate Response: Enables quick adjustment of pricing strategies to remain competitive.
- Targeted Pricing: Helps optimize prices on high-demand routes to attract more travelers.
- Automated Reporting: Streamlines the process with automated email alerts and Excel reports.
By leveraging real-time data and automated alerts, airlines can dynamically optimize pricing strategies, ultimately boosting passenger acquisition and revenue.
