Enhancing Airline Route Planning with Market Manager

Streamline the process of tracking and analyzing market data for better route planning and decision-making.
business-finance-employment-female-successful-entrepreneurs-concept-confident-smiling-asian-businesswoman-office-worker-white-suit-glasses-using-laptop-help-clients 1

Enhancing Airline Route Planning with Market Manager

Objective

To streamline the process of tracking and analyzing market data for better route planning and decision-making.

Scenario

An airline in Europe wants to optimize its route network to increase profitability and passenger satisfaction. The airline’s market analysis team is responsible for evaluating multiple Origin & Destination (O&D) pairs to identify high-demand routes and areas for potential growth.

Manual Approach: Limitations and Inefficiencies

Traditionally, monitoring routes and competitor pricing involved manual data collection and analysis through spreadsheets and tedious data entry. However, this approach had its limitations:

Lack of Granularity

It was prone to human error and lacked the granularity needed to develop tailored strategies for distinct market segments.

Inefficient Analysis

Analyzing pricing trends for various O&D pairs and market segments was not always efficient.

The manual process simply could not keep pace with the dynamic market conditions and diverse customer segments. These limitations resulted in sub-optimal pricing strategies & missed revenue opportunities.

Solution

The Market Manager feature from AirGain solution is deployed to assist the market analysis team in managing and organizing market data efficiently.

1. Create Markets

The team uses Market Manager to create specific markets by defining O&D pairs relevant to their analysis.

For instance, they aimed to analyze popular routes departing from various cities (Paris – CDG, Dubai – DXB, London – LHR) for different passenger classes. To achieve this, they created separate markets segmented by departing city and passenger class. Here’s an example focusing on Paris outbound flights:

Economy Class

  • Paris (CDG) to London Luton (LTN)
  • Paris (CDG) to London Stansted (STN)
  • Paris (CDG) to Dubai (DXB)

Business Class

  • Paris (CDG) to London Heathrow (LHR)
  • Paris (CDG) to Dubai (DXB)

2. Save and Organize

Markets are saved and organized into categories based on passenger class (e.g., high-demand routes, emerging markets, seasonal routes) for easy reference.

3. Quick Access to Data

The feature provides quick access to market data, significantly reducing the time spent on manual data search and analysis.

4. Analysis and Decision Making

With organized and easily accessible data, the team can quickly analyze trends, passenger demand, and competition on different routes.

5. Edit and Update

Markets can be edited or deleted as needed, ensuring the data remains relevant and up-to-date.

Enhanced Efficiency and Informed Decisions

Market Manager streamlines competitor data analysis, eliminating repetitive tasks and saving you significant time. By gaining instant insights from organized data, your revenue and pricing team is empowered to make data-driven decisions that optimize your airline’s pricing strategy.

Β 

Consequently, the airline can optimize its route network, improve resource allocation, and enhance overall operational efficiency, leading to increased profitability and customer satisfaction.

Optimize your pricing strategy with market insights.

Get 7 days of full access to AirGain
Dashboard and analyze up to 5 ONDs.

Optimize your pricing strategy with market insights.

Get 7 days of full access to AirGain Dashboard and analyze up to 5 ONDs.

RG-with-trademark

Copyright β’Έ 2024 RateGain. All Rights Reserved.