Managing route performance across multiple channels to maintain a competitive edge.
Ensuring consistency and competitive pricing across routes
Comparing fares across OTAs, METAs, brand websites, and other sources delays decision-making.
Daily Route Insights for Faster Fare Strategy Optimization
Objective
Enable revenue managers to make faster, data-driven decisions with total control over pricing, optimizing route performance and maximizing revenue effortlessly.
Scenario
Revenue teams often struggle with the sheer volume of route data from various channels (OTAs, brand websites, METAs), making it challenging to prioritize routes and quickly adjust pricing. The Route Performance Digest by AirGain streamlines this process by categorizing routes and highlighting areas requiring attention. With this digest, teams can effortlessly identify pricing inconsistencies and take immediate action on high-priority routes.
Challenges
The revenue team needs a solution that provides clear, actionable insights without spending hours on analysis. A lack of automation leads to the need for manual intervention, which is inefficient. The challenges they face:
Key Metrics Included in the Route Performance Digest
Welcome to the Future
Route Performance on Cheapest Fare Basis
Worst ONDs by Fare Variance
Top ONDs by Cheapest Occurrence %
Worst ONDs by Rank Performance
Top ONDs by Capacity Share
How the Route Performance Digest Solves Key Challenges
The Route Performance Digest equips revenue managers with actionable insights to address critical challenges and optimize profitability:
1. Consistent Pricing Strategy Across Routes:
The digest provides an overall view of the airline’s pricing compared to competitors, categorizing routes into Red, Amber, and Green based on fare variance. This allows revenue teams to quickly identify and address pricing inconsistencies relative to competitors.
2. Revenue Maximization Through Performance Insights:
Highlights the best and worst-performing routes, based on the frequency of the airline’s fares being the cheapest. This allows managers to optimize fares and improve underperforming routes to unlock revenue opportunities.
3. Improved Competitive Positioning:
The digest ranks fares by variance, providing clarity on how the airline’s pricing compares to competitors. This allows teams to align pricing strategies, improve market positioning, and take corrective actions on underperforming routes.
4. Prioritization of Strategic Routes:
By consolidating daily route performance data and highlighting routes with the highest capacity share, the digest helps revenue teams focus on high-variance or critical routes, enabling faster, more informed decision-making.
5. Effective Revenue Leak Management:
The digest identifies routes with potential revenue loss due to pricing or capacity mismatches, enabling managers to take timely corrective actions to optimize pricing, reduce leaks, and enhance profitability.
Daily Digest: Simplifying Fare Optimization for Revenue Teams
Easy-to-Understand Analytics:
Categorized data and simple visualizations allow teams to grasp performance metrics at a glance—no complex data processing is required.
Quick Data-Driven Decisions:
Provides clear, immediate insights, enabling revenue teams to make faster decisions that drive revenue growth.
By delivering an effortless, intuitive solution, the Route Performance Digest helps revenue teams to have full control over pricing while maximizing revenue and staying competitive in the market.
