Two disciplines that have lived in separate budgets, separate vendors, and separate conversations — now unified under one partner. For the first time, your pricing data and your marketing campaigns work from the same source of truth.
Real-time fare monitoring across every OTA, meta, and GDS. Violation alerts at flight level. Your pricing — protected.
350M+ live traveler profiles. Route-level campaigns activated in days. Travelers intercepted before they reach an OTA.
Rate parity prevents undercutting. It does not prevent bookings from happening on the wrong channel. That is a different problem — and until now, it required a different partner.
Even when your fare is identical, every booking that does not come through your direct channel carries a commission you did not have to pay. Parity alone does not recover this.
Most leisure travelers begin their journey on a metasearch engine or OTA. Without Sojern, you are not present at the moment that matters most — before they commit.
Perfect parity on a route no traveler is finding direct is worth nothing. Demand activation is not a nice-to-have. It is the other half of the equation.
Rate parity and traveler marketing have always belonged in the same conversation. With Sojern now inside RateGain, one partner gives you both — pricing intelligence and demand activation — under a single contract.
"Your direct fare is never beaten. When a traveler arrives, the booking goes to you — not Expedia."
"Intercept the right traveler before they complete a booking elsewhere. Convert them directly to your channel."
Pricing and demand have always been two separate vendor conversations. They no longer need to be.
Each scenario below requires both capabilities working together. Neither product solves it alone.
Parity secures your direct price. Sojern intercepts the traveler before Expedia does. The booking comes through your channel at full margin.
Lock down launch fares with parity monitoring. Activate Sojern to capture travelers already searching the city pair — before OTAs establish authority on the route.
Parity confirms your pricing is competitive. The problem is visibility, not price. Sojern activates against the right segment — seats filled without margin concession.
Parity confirms competitiveness on a loyalty member's preferred route. Sojern identifies that individual — showing live booking intent — and delivers a direct offer.
Monitor business class and premium economy parity in real time. When the fare is clean, Sojern targets corporate and high-value leisure audiences on those exact routes.
Parity keeps you aligned without undercutting your own margin. Sojern out-markets the competition for the same traveler pool — share won through presence, not price erosion.
This is not a sales table. It is a straightforward breakdown of what each product delivers on its own — and what only the combination makes possible.
| Commercial Outcome | Rate Parity Only | Sojern Only | Parity + Sojern |
|---|---|---|---|
| Direct channel price fully protected | ✓ | — | ✓ Complete |
| Traveler reaches your site before an OTA | — | ✓ | ✓ Intercepted upstream |
| OTA commission fully eliminated on the booking | Partial | Partial | ✓ Full displacement |
| Confirm pricing is not the root cause | ✓ | — | ✓ Evidenced decision |
| Campaign investment backed by live pricing data | — | — | ✓ Unique to this combination |
| Loyalty member reached at confirmed booking intent | — | Partial | ✓ Price and intent aligned |
| One partner accountable for pricing and demand | — | — | ✓ RateGain + Sojern |
Three examples. All real. All measurable.
A global airline ran a Sojern managed campaign against high-intent travelers. Measured independently via DISQO brand lift methodology. Exceeded benchmark across every brand metric in the study.
The same study showed an 11% increase in value perception among exposed audiences — more than four times the average benchmark lift. Loyalty program credibility directly improved.
Sojern manages split-billing campaigns combining American Airlines, destination DMOs, and airport partners in a single coordinated campaign. One brief. Three stakeholders. Measurable route-level traffic impact.
Most airlines manage pricing and marketing through separate vendors, separate contracts, and separate conversations. RateGain and Sojern — now one company — give you both in a single commercial relationship. This is the most direct path to OTA independence available in the market today.